Sector: Home Decor / Consumer Goods
Platform: Seedrs
Stage: Growth
Minimum Investment: N/A
🧩 What They Do
Lick is a modern decorating brand rethinking how people design and transform their homes. With curated paint colors, peel-and-stick wallpaper, and eco-conscious supplies, Lick makes it easy, inspiring, and sustainable to refresh your space.
📈 Why It Might Be the Next Big Thing
Community-led movement with strong DTC growth in Europe
$30M+ raised to date, backed by top-tier VCs (via previous rounds)
Fast-growing brand awareness and influencer adoption
Built-in sustainability ethos that resonates with millennial and Gen Z homeowners
📌 Snapshot
💵 Min. Investment: N/A
📊 Growth Signal: Funded, scaling, and disrupting a sleepy legacy industry
🧠 Founder Cred: Former HelloFresh execs and retail visionaries
🔎 My Take
Lick is doing for home decor what Glossier did for beauty — turning a niche into a lifestyle. Their brand voice is sharp, the UX is seamless, and the product genuinely solves pain points. Even without U.S. expansion yet, this one has global potential.
📖 Disclaimer: This newsletter is for informational purposes only and does not constitute financial advice or investment solicitation.