Sector: Consumer Goods / Food & Beverage
Platform: StartEngine
Stage: Seed
Minimum Investment: $297.56
What They Do
Hala Tree Coffee is a certified organic Kona coffee farm on Hawaii’s Big Island, producing and selling 100% Kona coffee direct from their estate.
Why It Might Be the Next Big Thing
Kona coffee is already a global luxury brand, and Hala Tree controls the entire chain from farm to roast, letting them keep margins high and quality tight.
Snapshot
13-acre certified organic farm with direct e-commerce
Offers tours and tastings that boost local engagement
Taps the premium “origin story” segment of specialty coffee
Targets customers who want farm-to-cup traceability
My Take
This is the kind of straightforward, premium farm brand that can win long term. If they scale direct sales, their margins stay rich.
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