Sector: Ecommerce / Consumer Goods
Platform: Wefunder
Stage: Raising
Minimum Investment: $100
Notable Angel: Abby Bruning ($15K+ investor on Wefunder)
What They Do
Wild Rye designs technical outdoor apparel made specifically for women—balancing performance, fit, and style.
Why It Might Be the Next Big Thing
Despite the growth in outdoor sports, most gear is still designed for men. Wild Rye is filling that gap with a women-first approach, and early traction shows they’re onto something.
Snapshot
2x revenue growth year-over-year
Sold in 100+ retail stores across the U.S.
High repeat purchase rate
Certified B Corp with strong community following
My Take
A brand that resonates deeply with its niche often punches above its weight. Wild Rye is positioning itself not just as a product company—but as a voice in outdoor culture.
📖 Disclaimer: This newsletter is for informational purposes only and does not constitute financial advice or investment solicitation.