Sector: Consumer Goods / Food & Beverage
Platform: StartEngine
Stage: Crowdfunding
Minimum Investment: $489.15
What They Do
Fire Department Coffee is a premium coffee roaster founded and run by firefighters. They produce specialty blends while supporting ill or injured firefighters through their charitable foundation.
Why It Might Be the Next Big Thing
They’re tapping into a powerful niche: consumers want to buy from brands with heart and story. Here, the story is authentic and built on public service — plus they’re using part of every purchase to fund firefighter recovery.
Snapshot
Founded by firefighters in Rockford, IL
Sells direct-to-consumer and through major retailers
Runs the Fire Dept. Coffee Foundation to aid first responders
Building a national brand around community and resilience
My Take
This isn’t just about coffee — it’s identity retail. Supporting them feels good, which could drive lifetime loyalty in a crowded market.
📖 Disclaimer: This newsletter is for informational purposes only and does not constitute financial advice or investment solicitation.