Sector: Consumer Goods / Retail / Fashion
Platform: Wefunder
Stage: Raising
Minimum Investment: $100
What They Do
Culprit is a direct-to-consumer underwear company with bold prints, eco-conscious fabrics, and a viral marketing style.
Why It Might Be the Next Big Thing
The DTC underwear space is crowded, but Culprit has stood out with comedy-driven content and sustainable U.S. manufacturing—building a cult following and real traction without institutional funding.
Snapshot
$19M+ in lifetime revenue
Profitable 3 years in a row
Made in the U.S.A. with micromodal fabric
High repeat customer rate
My Take
In a saturated DTC world, they've managed to carve out a memorable brand with personality and product quality. They’ve done the hard part already—scaling further may come down to efficient growth capital.
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